Wash Less for Whirlpool｜2024
The Whirlpool brand, with the aim of promoting a sustainable lifestyle, has chosen Novembre Studio, which together with Natuzzi, has created “Wash Less,” an initiative that invites consumers to take care of themselves inside their homes in a more conscious way.
According to Beko Europe research conducted with Ipsos Italy, about 60 percent of Italians have a specific area or furniture for clothes already worn that are not dirty enough to be washed but not completely clean either, creating the phenomenon known as the “clothes chair.”
The “Wash Less” project stems from these considerations and goes beyond the simple realization of a comfortable seat, but represents a practical and functional servo-mute that offers an innovative solution for managing clothing, encouraging a rethinking of washing habits and reducing energy consumption related to frequent washing.